BEAT Cycling Club powered by Saxo and JOIN are entering a strategic partnership. JOIN will coach the riders of BEAT’s Pro Team, working closely with the club’s performance staff. At the same time, both partners will help ambitious amateurs arrive at the start line better prepared.

BEAT and JOIN have worked together before. Now, that partnership gets a permanent place within both the BEAT Pro Team and the BEAT community. What JOIN learns from working with the riders and staff will flow back into the app and into the guidance JOIN offers amateur cyclists.

“We want our BEAT Pro Team to keep growing, and better coaching is part of that,” says Thijs Zonneveld on behalf of BEAT. “With JOIN, we’re bringing in a lot of knowledge. And what we learn together also reaches the people who are training for a big challenge themselves. That fits BEAT perfectly: a club where pros and amateurs help each other move forward.”

“A training plan should fit the rider and whatever is happening in their life,” says Jim van den Berg, founder of JOIN. “That’s true for someone who trains five times a week, but also for a pro who needs to recover from a tough race. The insights we gain at BEAT will make the coaching better for everyone who uses JOIN.”